a critical view
Fandom and digital media during the Tokyo 2020 Olympic Games: A Brazilian perspective using @TimeBrasil Twitter data — Read on olympicanalysis.org/section-2/fandom-and-digital-media-during-the-tokyo-2020-olympic-games-a-brazilian-perspective-using-timebrasil-twitter-data/
Following on my previous discussion about digital disruption on traditional sport media ecology (see post here) today I will reflect on how this … Continuities and Discontinuities in Sport Media
As I have argued in the Project page (see here) sport might be considered as the most serious of our mundane passions; so, how this unimportant … The Sport Media…
When designing a digital marketing strategy in sports probably one of the key initial tasks is media buying and planning; or as Hackley & Hackley (2018) put: audience buying. As…
This week’s topic on Digital Media for International Marketing module revolved around the different digital media – and especially social media – platforms that are out there. The way that…
As part of the Digital Media for International Marketing module I am leading this coming academic year on the BA(Hons) Sport Marketing course, I will start sharing here on the…
Yesterday I wrote about my feelings in relation to the new normal in sports broadcasting when the Bundesliga resumed its season behind closed doors [Football Without Fans during the New…
A pandemia mundial de Covid-19 parou a maioria, se não todas, as competições esportivas profissionais. Isso fez que muitos profissionais da área de esporte, mídia, e marketing buscassem soluções para…
