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Posted on January 21, 2021

Continuities and Discontinuities in Sport Media

Following on my previous discussion about digital disruption on traditional sport media ecology (see post here) today I will reflect on how this … Continuities and Discontinuities in Sport Media

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Posted on January 15, 2021

The Sport Media Ecology

As I have argued in the Project page (see here) sport might be considered as the most serious of our mundane passions; so, how this unimportant … The Sport Media…

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Posted on November 13, 2020November 13, 2020

Media Planning in Digital Sports Marketing

When designing a digital marketing strategy in sports probably one of the key initial tasks is media buying and planning; or as Hackley & Hackley (2018) put: audience buying. As…

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Posted on October 27, 2020

Digital Media Platforms as Places to Be

This week’s topic on Digital Media for International Marketing module revolved around the different digital media – and especially social media – platforms that are out there. The way that…

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Posted on September 13, 2020September 14, 2020

Digital Sports Marketing, Twitter, and Le Tour de France 2020

As part of the Digital Media for International Marketing module I am leading this coming academic year on the BA(Hons) Sport Marketing course, I will start sharing here on the…

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Posted on May 17, 2020

Football Without Fans? Media Spreadability, Twitter, and Bundesliga on New Coronavirus Lockdown

Yesterday I wrote about my feelings in relation to the new normal in sports broadcasting when the Bundesliga resumed its season behind closed doors [Football Without Fans during the New…

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Posted on April 27, 2020

Cultura da Conexão e Esporte

A pandemia mundial de Covid-19 parou a maioria, se não todas, as competições esportivas profissionais. Isso fez que muitos profissionais da área de esporte, mídia, e marketing buscassem soluções para…

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Posted on April 27, 2020

Media Spreadability and Sport

The current worldwide Covid-19 pandemic has halted most – if not all – live professional sport events and leagues. This led sport, marketing and media professionals to scramble for solutions…

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  • Continuities and Discontinuities in Sport Media
  • The Sport Media Ecology
  • Media Planning in Digital Sports Marketing
  • Sport, Media and {Global-National} Identities

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