The Relationship between Legacy Media and Sport
In the previous week we have discussed how the symbiotic relationship between sport and media has sedimented over the last hundred years, and especially how sports can be considered one…
Tag: Technology
From Traditional to Digital Media
Building from the previous week on Digital Media for International Marketing where we have discussed the development of the symbiotic relationship between sport and media and especially why digital media…
Why Digital Matters – Sports as Media
If I had to create a slogan that represents the Digital Media for International Marketing module I am leading this academic year and particularly our first week’s topic most likely…
