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Society + Media + Sports

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Tag: Sports

Posted on November 4, 2020November 4, 2020

Sport as Part of our Society

It is commonly said that sport and politics do not mix, and some go even further and claim that sport and politics should not mix. But at the same time…

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Posted on November 3, 2020

New Media and Sport

During the past week in the Sport Broadcasting module our discussing moved from the traditional symbiotic relationship between legacy media (print, radio, and TV) and sport to focus on how…

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Posted on October 20, 2020

Converging Sport Media: Disrupting the Symbiotic Relationship

After the first two weeks in the Digital Media for International Marketing module where we have discussed initially the symbiotic relationship between sport and media, and subsequently how this relationship…

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Posted on October 13, 2020

Sport and Mass Media as Modern Institutions

If we have to historiographically trace the establishment and development of the symbiotic relationship between sport and media we can pinpoint a specific time and place in Western history: Victorian…

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Posted on October 2, 2020

Why Digital Matters – Sports as Media

If I had to create a slogan that represents the Digital Media for International Marketing module I am leading this academic year and particularly our first week’s topic most likely…

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Posted on September 30, 2020September 30, 2020

The Sport Broadcasting Industry Panorama

During the first week of the Sport Broadcasting module [see here the module overview] the idea is of offering an overview – or some sort of panorama – of the…

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Posted on September 16, 2020September 16, 2020

Sport Broadcasting

With the new academic year underway for Sport Marketing and Sport Business Management programmes, my plan is to share a little bit about how I have planned the modules I…

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Posted on September 13, 2020September 14, 2020

Digital Sports Marketing, Twitter, and Le Tour de France 2020

As part of the Digital Media for International Marketing module I am leading this coming academic year on the BA(Hons) Sport Marketing course, I will start sharing here on the…

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