Sport Broadcasting
With the new academic year underway for Sport Marketing and Sport Business Management programmes, my plan is to share a little bit about how I have planned the modules I…
Tag: Sports
Digital Sports Marketing, Twitter, and Le Tour de France 2020
As part of the Digital Media for International Marketing module I am leading this coming academic year on the BA(Hons) Sport Marketing course, I will start sharing here on the…
Gender, Sport and Agenda Setting in a British Newspaper
Following my year-long machine learning analysis on gender representations on The Independent (UK) [for a month long analysis see this post here], here I want to focus on one particular…
Football Without Fans? Media Spreadability, Twitter, and Bundesliga on New Coronavirus Lockdown
Yesterday I wrote about my feelings in relation to the new normal in sports broadcasting when the Bundesliga resumed its season behind closed doors [Football Without Fans during the New…
Football Without Fans during the New Coronavirus Pandemic Lockdown: A Reflection using Goffman’s Theater Metaphor
Today we had a glimpse of what professional football might look like in this new normal. As a consequence of the new Coronavirus lockdown the Bundesliga resumed its season behind…
Para-Social Interactions, Social Media, and Sport
It is commonly said that social media platforms have disrupted the traditional media ecology by allowing two-way communication between audience and senders (see Gantz and Lewis, 2014). In a way,…
Copa do Mundo FIFA – um evento global?
Quando vamos nos aproximando de Copas do Mundo FIFA ou Jogos Olímpicos e Paralímpicos a tendência é que sejamos bombardeados por diversos clichês nas inúmeras mídias que seguimos, sejam elas…
Crisis Management and PR in Sports
At the end of February – before Covid-19 stole the sport press attention in Great Britain – BBC aired their Panorama investigation on the links between the now-suspended coach Alberto…
