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Society + Media + Sports

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Tag: sports media

Posted on January 21, 2021

Continuities and Discontinuities in Sport Media

Following on my previous discussion about digital disruption on traditional sport media ecology (see post here) today I will reflect on how this … Continuities and Discontinuities in Sport Media

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Posted on January 15, 2021

The Sport Media Ecology

As I have argued in the Project page (see here) sport might be considered as the most serious of our mundane passions; so, how this unimportant … The Sport Media…

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Posted on November 13, 2020November 13, 2020

Media Planning in Digital Sports Marketing

When designing a digital marketing strategy in sports probably one of the key initial tasks is media buying and planning; or as Hackley & Hackley (2018) put: audience buying. As…

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Posted on November 12, 2020

Sport, Media and {Global-National} Identities

The Sport Broadcasting module has entered its second big area – media representations – and we have kicked off the discussion by looking at how sports media talk about distinct…

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Posted on November 4, 2020November 4, 2020

Sport as Part of our Society

It is commonly said that sport and politics do not mix, and some go even further and claim that sport and politics should not mix. But at the same time…

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Posted on November 3, 2020

New Media and Sport

During the past week in the Sport Broadcasting module our discussing moved from the traditional symbiotic relationship between legacy media (print, radio, and TV) and sport to focus on how…

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Posted on October 20, 2020

Converging Sport Media: Disrupting the Symbiotic Relationship

After the first two weeks in the Digital Media for International Marketing module where we have discussed initially the symbiotic relationship between sport and media, and subsequently how this relationship…

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Posted on October 16, 2020

The Relationship between Legacy Media and Sport

In the previous week we have discussed how the symbiotic relationship between sport and media has sedimented over the last hundred years, and especially how sports can be considered one…

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Recent Posts

  • Road Cycling, Strade Bianche 2021 and Gender Inequalities
  • Continuities and Discontinuities in Sport Media
  • The Sport Media Ecology
  • Media Planning in Digital Sports Marketing

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