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Society + Media + Sports

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Tag: sports marketing

Posted on May 27, 2021September 22, 2021

What is the future of sport and media?

Trying to correctly predict the future of sport and media might be a daunting affair as the pace of technological disruptions and transformations … What is the future of sport…

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Posted on November 13, 2020November 13, 2020

Media Planning in Digital Sports Marketing

When designing a digital marketing strategy in sports probably one of the key initial tasks is media buying and planning; or as Hackley & Hackley (2018) put: audience buying. As…

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Posted on November 3, 2020

Sports Marketing and Promotion in the Digital Age

Building from the previous week discussion on why digital platforms matter (see post here) during this week in the Digital Media for International Marketing module we will explore how the…

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Posted on November 3, 2020

New Media and Sport

During the past week in the Sport Broadcasting module our discussing moved from the traditional symbiotic relationship between legacy media (print, radio, and TV) and sport to focus on how…

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Posted on October 20, 2020

Converging Sport Media: Disrupting the Symbiotic Relationship

After the first two weeks in the Digital Media for International Marketing module where we have discussed initially the symbiotic relationship between sport and media, and subsequently how this relationship…

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Posted on October 13, 2020

Sport and Mass Media as Modern Institutions

If we have to historiographically trace the establishment and development of the symbiotic relationship between sport and media we can pinpoint a specific time and place in Western history: Victorian…

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Posted on September 16, 2020September 16, 2020

Digital Media for International Marketing

Similar to my previous post where I have discussed my plans for the Sport Broadcasting module I lead (see here) in this post I will summarise how the Digital Media…

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Posted on September 13, 2020September 14, 2020

Digital Sports Marketing, Twitter, and Le Tour de France 2020

As part of the Digital Media for International Marketing module I am leading this coming academic year on the BA(Hons) Sport Marketing course, I will start sharing here on the…

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