Sports Marketing and Promotion in the Digital Age
Building from the previous week discussion on why digital platforms matter (see post here) during this week in the Digital Media for International Marketing module we will explore how the…
Tag: sport
The Relationship between Legacy Media and Sport
In the previous week we have discussed how the symbiotic relationship between sport and media has sedimented over the last hundred years, and especially how sports can be considered one…
The Sport Broadcasting Industry Panorama
During the first week of the Sport Broadcasting module [see here the module overview] the idea is of offering an overview – or some sort of panorama – of the…
