Sports Marketing and Promotion in the Digital Age
Building from the previous week discussion on why digital platforms matter (see post here) during this week in the Digital Media for International Marketing module we will explore how the…
Tag: sport business management
New Media and Sport
During the past week in the Sport Broadcasting module our discussing moved from the traditional symbiotic relationship between legacy media (print, radio, and TV) and sport to focus on how…
Sport Broadcasting
With the new academic year underway for Sport Marketing and Sport Business Management programmes, my plan is to share a little bit about how I have planned the modules I…
