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Society + Media + Sports

a critical view

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Tag: Social Media

Posted on April 27, 2020

Media Spreadability and Sport

The current worldwide Covid-19 pandemic has halted most – if not all – live professional sport events and leagues. This led sport, marketing and media professionals to scramble for solutions…

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Posted on April 17, 2020April 27, 2020

Copa do Mundo FIFA – um evento global?

Quando vamos nos aproximando de Copas do Mundo FIFA ou Jogos Olímpicos e Paralímpicos a tendência é que sejamos bombardeados por diversos clichês nas inúmeras mídias que seguimos, sejam elas…

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Posted on April 8, 2020April 30, 2020

Media Disruption in Sport: Twitter and UFC 229 McGregor v Khabib

Continuing with my approach of reheating old social network data – as we are still without live sports due to Covid-19 pandemic – I will use a Twitter network I…

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Posted on April 2, 2020April 27, 2020

An Answer for Male-Female Inequalities in Sport Broadcasting?

As I have discussed on a previous post, women’s sports receive a fraction of media coverage in comparison to men’s sport. In my analysis of BBC Sport only 13% of…

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Posted on April 1, 2020September 29, 2021

Media Roles and Brazilian Football – Grêmio vs Internacional

As I have mentioned before, the idea of this blog is to reflect on the relationships between society, media, and sport. Maybe an initial topic that is interesting to think…

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  • What the Metaverse means for the Sport Industry?
  • Fandom and digital media during the Tokyo 2020 Olympic Games: A Brazilian perspective using @TimeBrasil Twitter data – Olympic Analysis
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