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Society + Media + Sports

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Tag: Social Media

Posted on January 15, 2021

The Sport Media Ecology

As I have argued in the Project page (see here) sport might be considered as the most serious of our mundane passions; so, how this unimportant … The Sport Media…

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Posted on November 13, 2020November 13, 2020

Media Planning in Digital Sports Marketing

When designing a digital marketing strategy in sports probably one of the key initial tasks is media buying and planning; or as Hackley & Hackley (2018) put: audience buying. As…

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Posted on November 3, 2020

Sports Marketing and Promotion in the Digital Age

Building from the previous week discussion on why digital platforms matter (see post here) during this week in the Digital Media for International Marketing module we will explore how the…

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Posted on October 27, 2020

Digital Media Platforms as Places to Be

This week’s topic on Digital Media for International Marketing module revolved around the different digital media – and especially social media – platforms that are out there. The way that…

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Posted on October 12, 2020

From Traditional to Digital Media

Building from the previous week on Digital Media for International Marketing where we have discussed the development of the symbiotic relationship between sport and media and especially why digital media…

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Posted on September 16, 2020September 16, 2020

Sport Broadcasting

With the new academic year underway for Sport Marketing and Sport Business Management programmes, my plan is to share a little bit about how I have planned the modules I…

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Posted on September 13, 2020September 14, 2020

Digital Sports Marketing, Twitter, and Le Tour de France 2020

As part of the Digital Media for International Marketing module I am leading this coming academic year on the BA(Hons) Sport Marketing course, I will start sharing here on the…

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Posted on August 26, 2020September 8, 2020

Módulo 6 – Marketing Digital no Esporte e Relações Públicas

O curso Esporte e Mídia dá prosseguimento nessa semana com o Módulo 6 que tratará de como plataformas digitais e mais especificamente mídias sociais são utilizadas para estratégias de comunicação…

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Recent Posts

  • Continuities and Discontinuities in Sport Media
  • The Sport Media Ecology
  • Media Planning in Digital Sports Marketing
  • Sport, Media and {Global-National} Identities

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