a critical view
The digital revolution has been heralded as a transformative source in terms of the relationship between sport and media, especially what concerns … Digital Revolution? Persisting Gender Inequalities in Digital…
While researching to write a chapter on digital and social media disruptions on the consumption of football for an upcoming book on The Business of … Have Social Media Disrupted…
As I have argued in the Project page (see here) sport might be considered as the most serious of our mundane passions; so, how this unimportant … The Sport Media…
When designing a digital marketing strategy in sports probably one of the key initial tasks is media buying and planning; or as Hackley & Hackley (2018) put: audience buying. As…
Building from the previous week discussion on why digital platforms matter (see post here) during this week in the Digital Media for International Marketing module we will explore how the…
This week’s topic on Digital Media for International Marketing module revolved around the different digital media – and especially social media – platforms that are out there. The way that…
Building from the previous week on Digital Media for International Marketing where we have discussed the development of the symbiotic relationship between sport and media and especially why digital media…
With the new academic year underway for Sport Marketing and Sport Business Management programmes, my plan is to share a little bit about how I have planned the modules I…
