Para-Social Interactions, Social Media, and Sport
It is commonly said that social media platforms have disrupted the traditional media ecology by allowing two-way communication between audience and senders (see Gantz and Lewis, 2014). In a way,…
Tag: Social Media
Gerenciamento de Crise, Relações Públicas e Esporte
Mesmo com a ausência de competições esportivas profissionais em decorrência da pandemia global de Corona vírus, o mundo do esporte não ficou parado. Como mostrei anteriormente nesse post, jornais aqui…
Cultura da Conexão e Esporte
A pandemia mundial de Covid-19 parou a maioria, se não todas, as competições esportivas profissionais. Isso fez que muitos profissionais da área de esporte, mídia, e marketing buscassem soluções para…
Media Spreadability and Sport
The current worldwide Covid-19 pandemic has halted most – if not all – live professional sport events and leagues. This led sport, marketing and media professionals to scramble for solutions…
Copa do Mundo FIFA – um evento global?
Quando vamos nos aproximando de Copas do Mundo FIFA ou Jogos Olímpicos e Paralímpicos a tendência é que sejamos bombardeados por diversos clichês nas inúmeras mídias que seguimos, sejam elas…
Media Disruption in Sport: Twitter and UFC 229 McGregor v Khabib
Continuing with my approach of reheating old social network data – as we are still without live sports due to Covid-19 pandemic – I will use a Twitter network I…
An Answer for Male-Female Inequalities in Sport Broadcasting?
As I have discussed on a previous post, women’s sports receive a fraction of media coverage in comparison to men’s sport. In my analysis of BBC Sport only 13% of…
Media Roles and Brazilian Football – Grêmio vs Internacional
As I have mentioned before, the idea of this blog is to reflect on the relationships between society, media, and sport. Maybe an initial topic that is interesting to think…
