New Media and Sport
During the past week in the Sport Broadcasting module our discussing moved from the traditional symbiotic relationship between legacy media (print, radio, and TV) and sport to focus on how…
Tag: new media
From Traditional to Digital Media
Building from the previous week on Digital Media for International Marketing where we have discussed the development of the symbiotic relationship between sport and media and especially why digital media…
The Sport Broadcasting Industry Panorama
During the first week of the Sport Broadcasting module [see here the module overview] the idea is of offering an overview – or some sort of panorama – of the…
Sport Broadcasting
With the new academic year underway for Sport Marketing and Sport Business Management programmes, my plan is to share a little bit about how I have planned the modules I…
