Sport and Mass Media as Modern Institutions
If we have to historiographically trace the establishment and development of the symbiotic relationship between sport and media we can pinpoint a specific time and place in Western history: Victorian…
Tag: Media
Why Digital Matters – Sports as Media
If I had to create a slogan that represents the Digital Media for International Marketing module I am leading this academic year and particularly our first week’s topic most likely…
The Sport Broadcasting Industry Panorama
During the first week of the Sport Broadcasting module [see here the module overview] the idea is of offering an overview – or some sort of panorama – of the…
Sport Broadcasting
With the new academic year underway for Sport Marketing and Sport Business Management programmes, my plan is to share a little bit about how I have planned the modules I…
Análise do Agendamento e Enquadramento de Notícias Esportivas em Meios de Comunicação de Massa
Para o sociólogo alemão Niklas Luhmann o que sabemos sobre a sociedade em que vivemos ou o mundo que nos cerca, sabemos através dos meios de comunicação de massa. Dessa…
Football Without Fans during the New Coronavirus Pandemic Lockdown: A Reflection using Goffman’s Theater Metaphor
Today we had a glimpse of what professional football might look like in this new normal. As a consequence of the new Coronavirus lockdown the Bundesliga resumed its season behind…
Media Spreadability and Sport
The current worldwide Covid-19 pandemic has halted most – if not all – live professional sport events and leagues. This led sport, marketing and media professionals to scramble for solutions…
Media Disruption in Sport: Twitter and UFC 229 McGregor v Khabib
Continuing with my approach of reheating old social network data – as we are still without live sports due to Covid-19 pandemic – I will use a Twitter network I…
