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Society + Media + Sports

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Tag: media spreadability

Posted on January 21, 2021

Continuities and Discontinuities in Sport Media

Following on my previous discussion about digital disruption on traditional sport media ecology (see post here) today I will reflect on how this … Continuities and Discontinuities in Sport Media

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Posted on October 20, 2020

Converging Sport Media: Disrupting the Symbiotic Relationship

After the first two weeks in the Digital Media for International Marketing module where we have discussed initially the symbiotic relationship between sport and media, and subsequently how this relationship…

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Posted on September 16, 2020September 16, 2020

Digital Media for International Marketing

Similar to my previous post where I have discussed my plans for the Sport Broadcasting module I lead (see here) in this post I will summarise how the Digital Media…

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Posted on September 13, 2020September 14, 2020

Digital Sports Marketing, Twitter, and Le Tour de France 2020

As part of the Digital Media for International Marketing module I am leading this coming academic year on the BA(Hons) Sport Marketing course, I will start sharing here on the…

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