Media Planning in Digital Sports Marketing
When designing a digital marketing strategy in sports probably one of the key initial tasks is media buying and planning; or as Hackley & Hackley (2018) put: audience buying. As…
a critical view
When designing a digital marketing strategy in sports probably one of the key initial tasks is media buying and planning; or as Hackley & Hackley (2018) put: audience buying. As…
If we have to historiographically trace the establishment and development of the symbiotic relationship between sport and media we can pinpoint a specific time and place in Western history: Victorian…
Building from the previous week on Digital Media for International Marketing where we have discussed the development of the symbiotic relationship between sport and media and especially why digital media…
If I had to create a slogan that represents the Digital Media for International Marketing module I am leading this academic year and particularly our first week’s topic most likely…
As part of the Digital Media for International Marketing module I am leading this coming academic year on the BA(Hons) Sport Marketing course, I will start sharing here on the…