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Tag: Disruption

Posted on November 13, 2020November 13, 2020

Media Planning in Digital Sports Marketing

When designing a digital marketing strategy in sports probably one of the key initial tasks is media buying and planning; or as Hackley & Hackley (2018) put: audience buying. As…

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Posted on October 12, 2020

From Traditional to Digital Media

Building from the previous week on Digital Media for International Marketing where we have discussed the development of the symbiotic relationship between sport and media and especially why digital media…

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Posted on September 13, 2020September 14, 2020

Digital Sports Marketing, Twitter, and Le Tour de France 2020

As part of the Digital Media for International Marketing module I am leading this coming academic year on the BA(Hons) Sport Marketing course, I will start sharing here on the…

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Posted on May 17, 2020

Football Without Fans? Media Spreadability, Twitter, and Bundesliga on New Coronavirus Lockdown

Yesterday I wrote about my feelings in relation to the new normal in sports broadcasting when the Bundesliga resumed its season behind closed doors [Football Without Fans during the New…

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Posted on May 16, 2020

Football Without Fans during the New Coronavirus Pandemic Lockdown: A Reflection using Goffman’s Theater Metaphor

Today we had a glimpse of what professional football might look like in this new normal. As a consequence of the new Coronavirus lockdown the Bundesliga resumed its season behind…

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Posted on May 12, 2020May 12, 2020

Para-Social Interactions, Social Media, and Sport

It is commonly said that social media platforms have disrupted the traditional media ecology by allowing two-way communication between audience and senders (see Gantz and Lewis, 2014). In a way,…

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Posted on April 27, 2020

Media Spreadability and Sport

The current worldwide Covid-19 pandemic has halted most – if not all – live professional sport events and leagues. This led sport, marketing and media professionals to scramble for solutions…

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Posted on April 8, 2020April 30, 2020

Media Disruption in Sport: Twitter and UFC 229 McGregor v Khabib

Continuing with my approach of reheating old social network data – as we are still without live sports due to Covid-19 pandemic – I will use a Twitter network I…

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