Media Planning in Digital Sports Marketing
When designing a digital marketing strategy in sports probably one of the key initial tasks is media buying and planning; or as Hackley & Hackley (2018) put: audience buying. As…
a critical view
When designing a digital marketing strategy in sports probably one of the key initial tasks is media buying and planning; or as Hackley & Hackley (2018) put: audience buying. As…
Building from the previous week on Digital Media for International Marketing where we have discussed the development of the symbiotic relationship between sport and media and especially why digital media…
As part of the Digital Media for International Marketing module I am leading this coming academic year on the BA(Hons) Sport Marketing course, I will start sharing here on the…
Yesterday I wrote about my feelings in relation to the new normal in sports broadcasting when the Bundesliga resumed its season behind closed doors [Football Without Fans during the New…
Today we had a glimpse of what professional football might look like in this new normal. As a consequence of the new Coronavirus lockdown the Bundesliga resumed its season behind…
It is commonly said that social media platforms have disrupted the traditional media ecology by allowing two-way communication between audience and senders (see Gantz and Lewis, 2014). In a way,…
The current worldwide Covid-19 pandemic has halted most – if not all – live professional sport events and leagues. This led sport, marketing and media professionals to scramble for solutions…
Continuing with my approach of reheating old social network data – as we are still without live sports due to Covid-19 pandemic – I will use a Twitter network I…