Digital Sports Marketing, Twitter, and Le Tour de France 2020
As part of the Digital Media for International Marketing module I am leading this coming academic year on the BA(Hons) Sport Marketing course, I will start sharing here on the…
Tag: Disruption
Football Without Fans? Media Spreadability, Twitter, and Bundesliga on New Coronavirus Lockdown
Yesterday I wrote about my feelings in relation to the new normal in sports broadcasting when the Bundesliga resumed its season behind closed doors [Football Without Fans during the New…
Football Without Fans during the New Coronavirus Pandemic Lockdown: A Reflection using Goffman’s Theater Metaphor
Today we had a glimpse of what professional football might look like in this new normal. As a consequence of the new Coronavirus lockdown the Bundesliga resumed its season behind…
Para-Social Interactions, Social Media, and Sport
It is commonly said that social media platforms have disrupted the traditional media ecology by allowing two-way communication between audience and senders (see Gantz and Lewis, 2014). In a way,…
Media Spreadability and Sport
The current worldwide Covid-19 pandemic has halted most – if not all – live professional sport events and leagues. This led sport, marketing and media professionals to scramble for solutions…
Media Disruption in Sport: Twitter and UFC 229 McGregor v Khabib
Continuing with my approach of reheating old social network data – as we are still without live sports due to Covid-19 pandemic – I will use a Twitter network I…
