Sports Marketing and Promotion in the Digital Age
Building from the previous week discussion on why digital platforms matter (see post here) during this week in the Digital Media for International Marketing module we will explore how the…
Tag: Digital
New Media and Sport
During the past week in the Sport Broadcasting module our discussing moved from the traditional symbiotic relationship between legacy media (print, radio, and TV) and sport to focus on how…
Digital Media Platforms as Places to Be
This week’s topic on Digital Media for International Marketing module revolved around the different digital media – and especially social media – platforms that are out there. The way that…
Converging Sport Media: Disrupting the Symbiotic Relationship
After the first two weeks in the Digital Media for International Marketing module where we have discussed initially the symbiotic relationship between sport and media, and subsequently how this relationship…
Why Digital Matters – Sports as Media
If I had to create a slogan that represents the Digital Media for International Marketing module I am leading this academic year and particularly our first week’s topic most likely…
Digital Media for International Marketing
Similar to my previous post where I have discussed my plans for the Sport Broadcasting module I lead (see here) in this post I will summarise how the Digital Media…
Módulo 2 – Esporte, Mídias Tradicionais e Novas Mídias
No segundo módulo do curso online em Esporte e Mídia [ver organização do curso aqui] que está sendo organizado pelo Programa de Pós-Graduação em Ciências do Movimento Humano, o Centro…
Football Without Fans? Media Spreadability, Twitter, and Bundesliga on New Coronavirus Lockdown
Yesterday I wrote about my feelings in relation to the new normal in sports broadcasting when the Bundesliga resumed its season behind closed doors [Football Without Fans during the New…
Society + Media + Sports 