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Society + Media + Sports

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Tag: Digital

Posted on November 3, 2020

Sports Marketing and Promotion in the Digital Age

Building from the previous week discussion on why digital platforms matter (see post here) during this week in the Digital Media for International Marketing module we will explore how the…

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Posted on November 3, 2020

New Media and Sport

During the past week in the Sport Broadcasting module our discussing moved from the traditional symbiotic relationship between legacy media (print, radio, and TV) and sport to focus on how…

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Posted on October 27, 2020

Digital Media Platforms as Places to Be

This week’s topic on Digital Media for International Marketing module revolved around the different digital media – and especially social media – platforms that are out there. The way that…

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Posted on October 20, 2020

Converging Sport Media: Disrupting the Symbiotic Relationship

After the first two weeks in the Digital Media for International Marketing module where we have discussed initially the symbiotic relationship between sport and media, and subsequently how this relationship…

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Posted on October 2, 2020

Why Digital Matters – Sports as Media

If I had to create a slogan that represents the Digital Media for International Marketing module I am leading this academic year and particularly our first week’s topic most likely…

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Posted on September 16, 2020September 16, 2020

Digital Media for International Marketing

Similar to my previous post where I have discussed my plans for the Sport Broadcasting module I lead (see here) in this post I will summarise how the Digital Media…

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Posted on July 28, 2020August 5, 2020

Módulo 2 – Esporte, Mídias Tradicionais e Novas Mídias

No segundo módulo do curso online em Esporte e Mídia [ver organização do curso aqui] que está sendo organizado pelo Programa de Pós-Graduação em Ciências do Movimento Humano, o Centro…

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Posted on May 17, 2020

Football Without Fans? Media Spreadability, Twitter, and Bundesliga on New Coronavirus Lockdown

Yesterday I wrote about my feelings in relation to the new normal in sports broadcasting when the Bundesliga resumed its season behind closed doors [Football Without Fans during the New…

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