Continuities and Discontinuities in Sport Media
Following on my previous discussion about digital disruption on traditional sport media ecology (see post here) today I will reflect on how this … Continuities and Discontinuities in Sport Media
Tag: Digital
The Sport Media Ecology
As I have argued in the Project page (see here) sport might be considered as the most serious of our mundane passions; so, how this unimportant … The Sport Media…
Media Planning in Digital Sports Marketing
When designing a digital marketing strategy in sports probably one of the key initial tasks is media buying and planning; or as Hackley & Hackley (2018) put: audience buying. As…
Sports Marketing and Promotion in the Digital Age
Building from the previous week discussion on why digital platforms matter (see post here) during this week in the Digital Media for International Marketing module we will explore how the…
New Media and Sport
During the past week in the Sport Broadcasting module our discussing moved from the traditional symbiotic relationship between legacy media (print, radio, and TV) and sport to focus on how…
Digital Media Platforms as Places to Be
This week’s topic on Digital Media for International Marketing module revolved around the different digital media – and especially social media – platforms that are out there. The way that…
Converging Sport Media: Disrupting the Symbiotic Relationship
After the first two weeks in the Digital Media for International Marketing module where we have discussed initially the symbiotic relationship between sport and media, and subsequently how this relationship…
Why Digital Matters – Sports as Media
If I had to create a slogan that represents the Digital Media for International Marketing module I am leading this academic year and particularly our first week’s topic most likely…
