From Traditional to Digital Media
Building from the previous week on Digital Media for International Marketing where we have discussed the development of the symbiotic relationship between sport and media and especially why digital media…
Tag: Digital Sociology
Why Digital Matters – Sports as Media
If I had to create a slogan that represents the Digital Media for International Marketing module I am leading this academic year and particularly our first week’s topic most likely…
Football Without Fans? Media Spreadability, Twitter, and Bundesliga on New Coronavirus Lockdown
Yesterday I wrote about my feelings in relation to the new normal in sports broadcasting when the Bundesliga resumed its season behind closed doors [Football Without Fans during the New…
When Sport and Politics Meet in Social Media
The beginning of March 2020 was a special week in the USA’s political calendar. Super Tuesday is the day when the majority of states hold the primaries and caucuses, and when this…
Women’s Sport and the Media
We are witnessing a new age in regard of media coverage of women’s sport in the UK (Petty and Pope (2019), based on 2015 data). With that in mind, and…
