New Media and Sport
During the past week in the Sport Broadcasting module our discussing moved from the traditional symbiotic relationship between legacy media (print, radio, and TV) and sport to focus on how…
Tag: digital revolution
Converging Sport Media: Disrupting the Symbiotic Relationship
After the first two weeks in the Digital Media for International Marketing module where we have discussed initially the symbiotic relationship between sport and media, and subsequently how this relationship…
Why Digital Matters – Sports as Media
If I had to create a slogan that represents the Digital Media for International Marketing module I am leading this academic year and particularly our first week’s topic most likely…
Society + Media + Sports 