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Tag: digital media

Posted on January 21, 2021

Continuities and Discontinuities in Sport Media

Following on my previous discussion about digital disruption on traditional sport media ecology (see post here) today I will reflect on how this … Continuities and Discontinuities in Sport Media

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Posted on January 15, 2021

The Sport Media Ecology

As I have argued in the Project page (see here) sport might be considered as the most serious of our mundane passions; so, how this unimportant … The Sport Media…

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Posted on November 13, 2020November 13, 2020

Media Planning in Digital Sports Marketing

When designing a digital marketing strategy in sports probably one of the key initial tasks is media buying and planning; or as Hackley & Hackley (2018) put: audience buying. As…

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Posted on November 3, 2020

Sports Marketing and Promotion in the Digital Age

Building from the previous week discussion on why digital platforms matter (see post here) during this week in the Digital Media for International Marketing module we will explore how the…

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Posted on November 3, 2020

New Media and Sport

During the past week in the Sport Broadcasting module our discussing moved from the traditional symbiotic relationship between legacy media (print, radio, and TV) and sport to focus on how…

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Posted on October 27, 2020

Digital Media Platforms as Places to Be

This week’s topic on Digital Media for International Marketing module revolved around the different digital media – and especially social media – platforms that are out there. The way that…

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Posted on October 20, 2020

Converging Sport Media: Disrupting the Symbiotic Relationship

After the first two weeks in the Digital Media for International Marketing module where we have discussed initially the symbiotic relationship between sport and media, and subsequently how this relationship…

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Posted on October 12, 2020

From Traditional to Digital Media

Building from the previous week on Digital Media for International Marketing where we have discussed the development of the symbiotic relationship between sport and media and especially why digital media…

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Recent Posts

  • Continuities and Discontinuities in Sport Media
  • The Sport Media Ecology
  • Media Planning in Digital Sports Marketing
  • Sport, Media and {Global-National} Identities

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