Digital Sports Marketing, Twitter, and Le Tour de France 2020
As part of the Digital Media for International Marketing module I am leading this coming academic year on the BA(Hons) Sport Marketing course, I will start sharing here on the…
Tag: Cycling
Media Spreadability and Sport
The current worldwide Covid-19 pandemic has halted most – if not all – live professional sport events and leagues. This led sport, marketing and media professionals to scramble for solutions…
Crisis Management and PR in Sports
At the end of February – before Covid-19 stole the sport press attention in Great Britain – BBC aired their Panorama investigation on the links between the now-suspended coach Alberto…
An Answer for Male-Female Inequalities in Sport Broadcasting?
As I have discussed on a previous post, women’s sports receive a fraction of media coverage in comparison to men’s sport. In my analysis of BBC Sport only 13% of…
