What the Metaverse means for the Sport Industry?
In a preview post I have discussed what I envision to be the future of sport and media and hinted to a moment where our reality is augmented by the…
Tag: Cycling
Road Cycling, Strade Bianche 2021 and Gender Inequalities
As today it is International Women’s Day in this post I want to reflect on gender inequalities in road cycling, and more specifically on the 2021 edition of Strade Bianche.…
Digital Sports Marketing, Twitter, and Le Tour de France 2020
As part of the Digital Media for International Marketing module I am leading this coming academic year on the BA(Hons) Sport Marketing course, I will start sharing here on the…
Media Spreadability and Sport
The current worldwide Covid-19 pandemic has halted most – if not all – live professional sport events and leagues. This led sport, marketing and media professionals to scramble for solutions…
Crisis Management and PR in Sports
At the end of February – before Covid-19 stole the sport press attention in Great Britain – BBC aired their Panorama investigation on the links between the now-suspended coach Alberto…
An Answer for Male-Female Inequalities in Sport Broadcasting?
As I have discussed on a previous post, women’s sports receive a fraction of media coverage in comparison to men’s sport. In my analysis of BBC Sport only 13% of…
Society + Media + Sports 