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Society + Media + Sports

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Tag: Cycling

Posted on January 19, 2022

What the Metaverse means for the Sport Industry?

In a preview post I have discussed what I envision to be the future of sport and media and hinted to a moment where our reality is augmented by the…

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Posted on March 8, 2021March 8, 2021

Road Cycling, Strade Bianche 2021 and Gender Inequalities

As today it is International Women’s Day in this post I want to reflect on gender inequalities in road cycling, and more specifically on the 2021 edition of Strade Bianche.…

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Posted on September 13, 2020September 14, 2020

Digital Sports Marketing, Twitter, and Le Tour de France 2020

As part of the Digital Media for International Marketing module I am leading this coming academic year on the BA(Hons) Sport Marketing course, I will start sharing here on the…

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Posted on April 27, 2020

Media Spreadability and Sport

The current worldwide Covid-19 pandemic has halted most – if not all – live professional sport events and leagues. This led sport, marketing and media professionals to scramble for solutions…

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Posted on April 5, 2020April 7, 2020

Crisis Management and PR in Sports

At the end of February – before Covid-19 stole the sport press attention in Great Britain – BBC aired their Panorama investigation on the links between the now-suspended coach Alberto…

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Posted on April 2, 2020April 27, 2020

An Answer for Male-Female Inequalities in Sport Broadcasting?

As I have discussed on a previous post, women’s sports receive a fraction of media coverage in comparison to men’s sport. In my analysis of BBC Sport only 13% of…

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Recent Posts

  • What the Metaverse means for the Sport Industry?
  • Fandom and digital media during the Tokyo 2020 Olympic Games: A Brazilian perspective using @TimeBrasil Twitter data – Olympic Analysis
  • Digital Revolution? Persisting Gender Inequalities in Digital Sports Broadcasting: The case of FIFA TV on YouTube
  • What is the future of sport and media?

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