Have Social Media Changed Football Consumption?
While researching to write a chapter on digital and social media disruptions on the consumption of football for an upcoming book on The Business of … Have Social Media Disrupted…
Tag: big data
Sports Marketing and Promotion in the Digital Age
Building from the previous week discussion on why digital platforms matter (see post here) during this week in the Digital Media for International Marketing module we will explore how the…
Módulo 3 – Identidades Globais e Locais
Nos primeiros dois módulos do curso Esporte e Mídia [ver aqui um resumo de todos os módulos] foi feito inicialmente um apanhado histórico das relações simbióticas entre o esporte e…
Society + Media + Sports 