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Society + Media + Sports

a critical view

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Tag: attention economy

Posted on November 3, 2020

New Media and Sport

During the past week in the Sport Broadcasting module our discussing moved from the traditional symbiotic relationship between legacy media (print, radio, and TV) and sport to focus on how…

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Posted on October 13, 2020

Sport and Mass Media as Modern Institutions

If we have to historiographically trace the establishment and development of the symbiotic relationship between sport and media we can pinpoint a specific time and place in Western history: Victorian…

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Posted on October 2, 2020

Why Digital Matters – Sports as Media

If I had to create a slogan that represents the Digital Media for International Marketing module I am leading this academic year and particularly our first week’s topic most likely…

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