New Media and Sport
During the past week in the Sport Broadcasting module our discussing moved from the traditional symbiotic relationship between legacy media (print, radio, and TV) and sport to focus on how…
Tag: attention economy
Sport and Mass Media as Modern Institutions
If we have to historiographically trace the establishment and development of the symbiotic relationship between sport and media we can pinpoint a specific time and place in Western history: Victorian…
Why Digital Matters – Sports as Media
If I had to create a slogan that represents the Digital Media for International Marketing module I am leading this academic year and particularly our first week’s topic most likely…
