Media Planning in Digital Sports Marketing
When designing a digital marketing strategy in sports probably one of the key initial tasks is media buying and planning; or as Hackley & Hackley (2018) put: audience buying. As…
Category: Sports
Sport, Media and {Global-National} Identities
The Sport Broadcasting module has entered its second big area – media representations – and we have kicked off the discussion by looking at how sports media talk about distinct…
Digital Media for International Marketing
Similar to my previous post where I have discussed my plans for the Sport Broadcasting module I lead (see here) in this post I will summarise how the Digital Media…
Sport Broadcasting
With the new academic year underway for Sport Marketing and Sport Business Management programmes, my plan is to share a little bit about how I have planned the modules I…
Digital Sports Marketing, Twitter, and Le Tour de France 2020
As part of the Digital Media for International Marketing module I am leading this coming academic year on the BA(Hons) Sport Marketing course, I will start sharing here on the…
Módulo 6 – Marketing Digital no Esporte e Relações Públicas
O curso Esporte e Mídia dá prosseguimento nessa semana com o Módulo 6 que tratará de como plataformas digitais e mais especificamente mídias sociais são utilizadas para estratégias de comunicação…
Gender, Sport and Agenda Setting in a British Newspaper
Following my year-long machine learning analysis on gender representations on The Independent (UK) [for a month long analysis see this post here], here I want to focus on one particular…
Football Without Fans? Media Spreadability, Twitter, and Bundesliga on New Coronavirus Lockdown
Yesterday I wrote about my feelings in relation to the new normal in sports broadcasting when the Bundesliga resumed its season behind closed doors [Football Without Fans during the New…
