Media Planning in Digital Sports Marketing
When designing a digital marketing strategy in sports probably one of the key initial tasks is media buying and planning; or as Hackley & Hackley (2018) put: audience buying. As…
a critical view
When designing a digital marketing strategy in sports probably one of the key initial tasks is media buying and planning; or as Hackley & Hackley (2018) put: audience buying. As…
The Sport Broadcasting module has entered its second big area – media representations – and we have kicked off the discussion by looking at how sports media talk about distinct…
Similar to my previous post where I have discussed my plans for the Sport Broadcasting module I lead (see here) in this post I will summarise how the Digital Media…
With the new academic year underway for Sport Marketing and Sport Business Management programmes, my plan is to share a little bit about how I have planned the modules I…
As part of the Digital Media for International Marketing module I am leading this coming academic year on the BA(Hons) Sport Marketing course, I will start sharing here on the…
O curso Esporte e Mídia dá prosseguimento nessa semana com o Módulo 6 que tratará de como plataformas digitais e mais especificamente mídias sociais são utilizadas para estratégias de comunicação…
Following my year-long machine learning analysis on gender representations on The Independent (UK) [for a month long analysis see this post here], here I want to focus on one particular…
Yesterday I wrote about my feelings in relation to the new normal in sports broadcasting when the Bundesliga resumed its season behind closed doors [Football Without Fans during the New…