a critical view
Fandom and digital media during the Tokyo 2020 Olympic Games: A Brazilian perspective using @TimeBrasil Twitter data — Read on olympicanalysis.org/section-2/fandom-and-digital-media-during-the-tokyo-2020-olympic-games-a-brazilian-perspective-using-timebrasil-twitter-data/
While researching to write a chapter on digital and social media disruptions on the consumption of football for an upcoming book on The Business of … Have Social Media Disrupted…
As today it is International Women’s Day in this post I want to reflect on gender inequalities in road cycling, and more specifically on the 2021 edition of Strade Bianche.…
When designing a digital marketing strategy in sports probably one of the key initial tasks is media buying and planning; or as Hackley & Hackley (2018) put: audience buying. As…
Similar to my previous post where I have discussed my plans for the Sport Broadcasting module I lead (see here) in this post I will summarise how the Digital Media…
As part of the Digital Media for International Marketing module I am leading this coming academic year on the BA(Hons) Sport Marketing course, I will start sharing here on the…
O curso Esporte e Mídia dá prosseguimento nessa semana com o Módulo 6 que tratará de como plataformas digitais e mais especificamente mídias sociais são utilizadas para estratégias de comunicação…
Nos primeiros dois módulos do curso Esporte e Mídia [ver aqui um resumo de todos os módulos] foi feito inicialmente um apanhado histórico das relações simbióticas entre o esporte e…
