Media Planning in Digital Sports Marketing
When designing a digital marketing strategy in sports probably one of the key initial tasks is media buying and planning; or as Hackley & Hackley (2018) put: audience buying. As…
a critical view
When designing a digital marketing strategy in sports probably one of the key initial tasks is media buying and planning; or as Hackley & Hackley (2018) put: audience buying. As…
Similar to my previous post where I have discussed my plans for the Sport Broadcasting module I lead (see here) in this post I will summarise how the Digital Media…
As part of the Digital Media for International Marketing module I am leading this coming academic year on the BA(Hons) Sport Marketing course, I will start sharing here on the…
O curso Esporte e Mídia dá prosseguimento nessa semana com o Módulo 6 que tratará de como plataformas digitais e mais especificamente mídias sociais são utilizadas para estratégias de comunicação…
Nos primeiros dois módulos do curso Esporte e Mídia [ver aqui um resumo de todos os módulos] foi feito inicialmente um apanhado histórico das relações simbióticas entre o esporte e…
No segundo módulo do curso online em Esporte e Mídia [ver organização do curso aqui] que está sendo organizado pelo Programa de Pós-Graduação em Ciências do Movimento Humano, o Centro…
Yesterday I wrote about my feelings in relation to the new normal in sports broadcasting when the Bundesliga resumed its season behind closed doors [Football Without Fans during the New…
It is commonly said that social media platforms have disrupted the traditional media ecology by allowing two-way communication between audience and senders (see Gantz and Lewis, 2014). In a way,…