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Category: Social Media

Posted on November 13, 2020November 13, 2020

Media Planning in Digital Sports Marketing

When designing a digital marketing strategy in sports probably one of the key initial tasks is media buying and planning; or as Hackley & Hackley (2018) put: audience buying. As…

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Posted on September 16, 2020September 16, 2020

Digital Media for International Marketing

Similar to my previous post where I have discussed my plans for the Sport Broadcasting module I lead (see here) in this post I will summarise how the Digital Media…

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Posted on September 13, 2020September 14, 2020

Digital Sports Marketing, Twitter, and Le Tour de France 2020

As part of the Digital Media for International Marketing module I am leading this coming academic year on the BA(Hons) Sport Marketing course, I will start sharing here on the…

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Posted on August 26, 2020September 8, 2020

Módulo 6 – Marketing Digital no Esporte e Relações Públicas

O curso Esporte e Mídia dá prosseguimento nessa semana com o Módulo 6 que tratará de como plataformas digitais e mais especificamente mídias sociais são utilizadas para estratégias de comunicação…

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Posted on August 4, 2020August 5, 2020

Módulo 3 – Identidades Globais e Locais

Nos primeiros dois módulos do curso Esporte e Mídia [ver aqui um resumo de todos os módulos] foi feito inicialmente um apanhado histórico das relações simbióticas entre o esporte e…

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Posted on July 28, 2020August 5, 2020

Módulo 2 – Esporte, Mídias Tradicionais e Novas Mídias

No segundo módulo do curso online em Esporte e Mídia [ver organização do curso aqui] que está sendo organizado pelo Programa de Pós-Graduação em Ciências do Movimento Humano, o Centro…

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Posted on May 17, 2020

Football Without Fans? Media Spreadability, Twitter, and Bundesliga on New Coronavirus Lockdown

Yesterday I wrote about my feelings in relation to the new normal in sports broadcasting when the Bundesliga resumed its season behind closed doors [Football Without Fans during the New…

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Posted on May 12, 2020May 12, 2020

Para-Social Interactions, Social Media, and Sport

It is commonly said that social media platforms have disrupted the traditional media ecology by allowing two-way communication between audience and senders (see Gantz and Lewis, 2014). In a way,…

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  • Continuities and Discontinuities in Sport Media
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