Sport as Part of our Society
It is commonly said that sport and politics do not mix, and some go even further and claim that sport and politics should not mix. But at the same time…
Category: Media
Digital Media for International Marketing
Similar to my previous post where I have discussed my plans for the Sport Broadcasting module I lead (see here) in this post I will summarise how the Digital Media…
Sport Broadcasting
With the new academic year underway for Sport Marketing and Sport Business Management programmes, my plan is to share a little bit about how I have planned the modules I…
Digital Sports Marketing, Twitter, and Le Tour de France 2020
As part of the Digital Media for International Marketing module I am leading this coming academic year on the BA(Hons) Sport Marketing course, I will start sharing here on the…
Gender, Sport and Agenda Setting in a British Newspaper
Following my year-long machine learning analysis on gender representations on The Independent (UK) [for a month long analysis see this post here], here I want to focus on one particular…
Football Without Fans? Media Spreadability, Twitter, and Bundesliga on New Coronavirus Lockdown
Yesterday I wrote about my feelings in relation to the new normal in sports broadcasting when the Bundesliga resumed its season behind closed doors [Football Without Fans during the New…
Football Without Fans during the New Coronavirus Pandemic Lockdown: A Reflection using Goffman’s Theater Metaphor
Today we had a glimpse of what professional football might look like in this new normal. As a consequence of the new Coronavirus lockdown the Bundesliga resumed its season behind…
Para-Social Interactions, Social Media, and Sport
It is commonly said that social media platforms have disrupted the traditional media ecology by allowing two-way communication between audience and senders (see Gantz and Lewis, 2014). In a way,…
Society + Media + Sports 