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Category: English

Posted on October 20, 2020

Converging Sport Media: Disrupting the Symbiotic Relationship

After the first two weeks in the Digital Media for International Marketing module where we have discussed initially the symbiotic relationship between sport and media, and subsequently how this relationship…

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Posted on October 16, 2020

The Relationship between Legacy Media and Sport

In the previous week we have discussed how the symbiotic relationship between sport and media has sedimented over the last hundred years, and especially how sports can be considered one…

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Posted on October 13, 2020

Sport and Mass Media as Modern Institutions

If we have to historiographically trace the establishment and development of the symbiotic relationship between sport and media we can pinpoint a specific time and place in Western history: Victorian…

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Posted on October 12, 2020

From Traditional to Digital Media

Building from the previous week on Digital Media for International Marketing where we have discussed the development of the symbiotic relationship between sport and media and especially why digital media…

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Posted on October 2, 2020

Why Digital Matters – Sports as Media

If I had to create a slogan that represents the Digital Media for International Marketing module I am leading this academic year and particularly our first week’s topic most likely…

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Posted on September 30, 2020September 30, 2020

The Sport Broadcasting Industry Panorama

During the first week of the Sport Broadcasting module [see here the module overview] the idea is of offering an overview – or some sort of panorama – of the…

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Posted on September 16, 2020September 16, 2020

Digital Media for International Marketing

Similar to my previous post where I have discussed my plans for the Sport Broadcasting module I lead (see here) in this post I will summarise how the Digital Media…

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Posted on September 16, 2020September 16, 2020

Sport Broadcasting

With the new academic year underway for Sport Marketing and Sport Business Management programmes, my plan is to share a little bit about how I have planned the modules I…

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