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Category: digital media

Posted on September 7, 2021September 22, 2021

Fandom and digital media during the Tokyo 2020 Olympic Games: A Brazilian perspective using @TimeBrasil Twitter data – Olympic Analysis

Fandom and digital media during the Tokyo 2020 Olympic Games: A Brazilian perspective using @TimeBrasil Twitter data— Read on olympicanalysis.org/section-2/fandom-and-digital-media-during-the-tokyo-2020-olympic-games-a-brazilian-perspective-using-timebrasil-twitter-data/

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Posted on June 4, 2021September 22, 2021

Digital Revolution? Persisting Gender Inequalities in Digital Sports Broadcasting: The case of FIFA TV on YouTube

The digital revolution has been heralded as a transformative source in terms of the relationship between sport and media, especially what concerns … Digital Revolution? Persisting Gender Inequalities in Digital…

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Posted on May 27, 2021September 22, 2021

What is the future of sport and media?

Trying to correctly predict the future of sport and media might be a daunting affair as the pace of technological disruptions and transformations … What is the future of sport…

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Posted on May 5, 2021

Have Social Media Changed Football Consumption?

While researching to write a chapter on digital and social media disruptions on the consumption of football for an upcoming book on The Business of … Have Social Media Disrupted…

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Posted on April 19, 2021

Digital Disruption and the European Super League in Football

Sunday night was unveiled that twelve powerful football clubs across Europe – six of them from the English Premier League {Liverpool; Manchester City; Manchester United; Arsenal; Chelsea; and Tottenham} would…

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Posted on March 8, 2021March 8, 2021

Road Cycling, Strade Bianche 2021 and Gender Inequalities

As today it is International Women’s Day in this post I want to reflect on gender inequalities in road cycling, and more specifically on the 2021 edition of Strade Bianche.…

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Posted on January 21, 2021

Continuities and Discontinuities in Sport Media

Following on my previous discussion about digital disruption on traditional sport media ecology (see post here) today I will reflect on how this … Continuities and Discontinuities in Sport Media

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Posted on November 13, 2020November 13, 2020

Media Planning in Digital Sports Marketing

When designing a digital marketing strategy in sports probably one of the key initial tasks is media buying and planning; or as Hackley & Hackley (2018) put: audience buying. As…

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  • What the Metaverse means for the Sport Industry?
  • Fandom and digital media during the Tokyo 2020 Olympic Games: A Brazilian perspective using @TimeBrasil Twitter data – Olympic Analysis
  • Digital Revolution? Persisting Gender Inequalities in Digital Sports Broadcasting: The case of FIFA TV on YouTube
  • What is the future of sport and media?

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