Academic Publications

Transnational Solidarities and Football Fandom

In this paper I propose a different grammar for understanding what bonds solidarities across space and time; my argument is that shared love, suffering, care, and knowledge are more important than nationality, ethnicity, gender, and social class.

Petersen-Wagner, R. (2017) ‘Cultural consumption through the epistemologies of the South: ‘Humanization’ in transnational football fan solidarities’, Current Sociology, 65(7), pp. 953–970. doi: 10.1177/0011392116658339.

Branding in a Globalised World

In this paper we argue that the proposed re-branding would not achieve its goals as it fails to acknowledge the local condition in South East Asia and particularly in China; we especially call attention to the fact that what makes Hull City attractive to those markets is its association with the Premier League.

Hayton, J. W., Millward, P. and Petersen-Wagner, R. (2017) ‘Chasing a Tiger in a network society? Hull City’s proposed name change in the pursuit of China and East Asia’s new middle class consumers’, International Review for the Sociology of Sport, 52(3), pp. 279–298. doi: 10.1177/1012690215588526.

Between Old and New Traditions

In this chapter I propose that transnational fandom and institutional individualism should be understood as being-for-a-chosen-other, meaning that supporters are on a constant becoming that involves falling and maintaining their love for the club.

Petersen-Wagner, R. (2018) Between old and new traditions: Transnational solidarities and the love for Liverpool FC. In Digital Football Cultures (pp. 47-65). Routledge.

Marketing and the Paralympic Games

In this chapter we argue that marketing strategies within the Paralympic Games have moved from a transactional to relational perspective, where spectators and sponsors want to foster relationships with the movement.

Cottingham M., Petersen-Wagner R. (2018) Marketing of Paralympic Sports: Attracting Spectators and Sponsors. In: Brittain I., Beacom A. (eds) The Palgrave Handbook of Paralympic Studies. Palgrave Macmillan, London

The Cosmopolitan Football Flâneur

In this paper I propose a new form for understanding the identities of football supporters in a mediated world. These new supporters are in a constant movement until they find their beloved clubs.

Petersen-Wagner, R. (2017) ‘The Football Supporter in a Cosmopolitan Epoch’, Journal of Sport and Social Issues, 41(2), pp. 133–150. doi: 10.1177/0193723517696967.

Football in South America

In this chapter we retrace the organisational history of South American football to argue that Global North and Global South in respect of football should be understood differently. We propose that South American football is the Global North because of its innovative nature in respect of world and regional tournaments organisations.

Petersen-Wagner, R., Reppold Filho, A.R., Damiani, C., Magno, F. and Marchetti, F., (2018) Conmebol: South American Confederation of Football. In Routledge Handbook of Football Business and Management (pp. 459-472). Routledge.

Sport Celebrity Politicians

In this chapter we argue that during the 2014 FIFA Men’s World Cup in Brazil, three sport celebrities have used the event for political and economical capital gains either by maintaining distance or proximity to the event’s organisation.

Graeff, B and Petersen-Wagner, R. (2019) Pelé, Romário and Ronaldo: The Social Trajectories of Celebrity Politicians and the 2014 Fifa World Cup in Brazil. In Esporte e Sociedade: Um olhar a partir da globalização (pp. 50-70). IEA-USP.

Media Representations and Symbolic Footprints

In this chapter I argue that media representations of host countries contribute to the production of positive or negative symbolic footprints. I reflect on how international media portrayed Rio 2106 Olympic Games, and what were the footprints of such representations.

Petersen-Wagner, R (2017) Symbolic Footprints: Media Representations of Host Countries. In: Mataruna-dos-Santos, L and Pena, B (Eds) Mega Events Footprints: Past, Present, and Future. Engenho, Rio de Janeiro, pp. 319-344. ISBN 9788569153023