O Propósito
Uma das minhas primeiras reflexões quando abraço qualquer projeto é pensar o porquê de estar entrando nele – colocando de uma forma mais simples: para que todo esse esforço? Depois…
The Purpose
One of my first thoughts when I embark in any project is to think why am I doing it – or to put it bluntly – what is the purpose…
Media Planning in Digital Sports Marketing
When designing a digital marketing strategy in sports probably one of the key initial tasks is media buying and planning; or as Hackley & Hackley (2018) put: audience buying. As…
Sport, Media and {Global-National} Identities
The Sport Broadcasting module has entered its second big area – media representations – and we have kicked off the discussion by looking at how sports media talk about distinct…
Sport as Part of our Society
It is commonly said that sport and politics do not mix, and some go even further and claim that sport and politics should not mix. But at the same time…
Sports Marketing and Promotion in the Digital Age
Building from the previous week discussion on why digital platforms matter (see post here) during this week in the Digital Media for International Marketing module we will explore how the…
New Media and Sport
During the past week in the Sport Broadcasting module our discussing moved from the traditional symbiotic relationship between legacy media (print, radio, and TV) and sport to focus on how…
Digital Media Platforms as Places to Be
This week’s topic on Digital Media for International Marketing module revolved around the different digital media – and especially social media – platforms that are out there. The way that…
Converging Sport Media: Disrupting the Symbiotic Relationship
After the first two weeks in the Digital Media for International Marketing module where we have discussed initially the symbiotic relationship between sport and media, and subsequently how this relationship…
The Relationship between Legacy Media and Sport
In the previous week we have discussed how the symbiotic relationship between sport and media has sedimented over the last hundred years, and especially how sports can be considered one…
