O Propósito
Uma das minhas primeiras reflexões quando abraço qualquer projeto é pensar o porquê de estar entrando nele – colocando de uma forma mais simples: para que todo esse esforço? Depois…
The Purpose
One of my first thoughts when I embark in any project is to think why am I doing it – or to put it bluntly – what is the purpose…
Digital Revolution? Persisting Gender Inequalities in Digital Sports Broadcasting: The case of FIFA TV on YouTube
The digital revolution has been heralded as a transformative source in terms of the relationship between sport and media, especially what concerns … Digital Revolution? Persisting Gender Inequalities in Digital…
What is the future of sport and media?
Trying to correctly predict the future of sport and media might be a daunting affair as the pace of technological disruptions and transformations … What is the future of sport…
Have Social Media Changed Football Consumption?
While researching to write a chapter on digital and social media disruptions on the consumption of football for an upcoming book on The Business of … Have Social Media Disrupted…
Digital Disruption and the European Super League in Football
Sunday night was unveiled that twelve powerful football clubs across Europe – six of them from the English Premier League {Liverpool; Manchester City; Manchester United; Arsenal; Chelsea; and Tottenham} would…
Road Cycling, Strade Bianche 2021 and Gender Inequalities
As today it is International Women’s Day in this post I want to reflect on gender inequalities in road cycling, and more specifically on the 2021 edition of Strade Bianche.…
Continuities and Discontinuities in Sport Media
Following on my previous discussion about digital disruption on traditional sport media ecology (see post here) today I will reflect on how this … Continuities and Discontinuities in Sport Media
The Sport Media Ecology
As I have argued in the Project page (see here) sport might be considered as the most serious of our mundane passions; so, how this unimportant … The Sport Media…
Media Planning in Digital Sports Marketing
When designing a digital marketing strategy in sports probably one of the key initial tasks is media buying and planning; or as Hackley & Hackley (2018) put: audience buying. As…
