O Propósito
Uma das minhas primeiras reflexões quando abraço qualquer projeto é pensar o porquê de estar entrando nele – colocando de uma forma mais simples: para que todo esse esforço? Depois…
a critical view
Uma das minhas primeiras reflexões quando abraço qualquer projeto é pensar o porquê de estar entrando nele – colocando de uma forma mais simples: para que todo esse esforço? Depois…
One of my first thoughts when I embark in any project is to think why am I doing it – or to put it bluntly – what is the purpose…
As today it is International Women’s Day in this post I want to reflect on gender inequalities in road cycling, and more specifically on the 2021 edition of Strade Bianche.…
Following on my previous discussion about digital disruption on traditional sport media ecology (see post here) today I will reflect on how this … Continuities and Discontinuities in Sport Media
As I have argued in the Project page (see here) sport might be considered as the most serious of our mundane passions; so, how this unimportant … The Sport Media…
When designing a digital marketing strategy in sports probably one of the key initial tasks is media buying and planning; or as Hackley & Hackley (2018) put: audience buying. As…
The Sport Broadcasting module has entered its second big area – media representations – and we have kicked off the discussion by looking at how sports media talk about distinct…
It is commonly said that sport and politics do not mix, and some go even further and claim that sport and politics should not mix. But at the same time…
Building from the previous week discussion on why digital platforms matter (see post here) during this week in the Digital Media for International Marketing module we will explore how the…
During the past week in the Sport Broadcasting module our discussing moved from the traditional symbiotic relationship between legacy media (print, radio, and TV) and sport to focus on how…